Graphic designer logo and graphic charter

Graphic designer logo and graphic charter

The logo is the most important element in brand communication. It is therefore very important to have a neat and professional design. The entire communication of your brand is based on this logo and the graphic charter. A beautiful logo inspires confidence, it must be readable and can have several reading stages. It should generally convey an idea. Having a logo that is only “beautiful” but does not convey a message is a failed logo. This is why it is important to draw up several proposals in order to choose just one. This choice is of course up to the client.

The skills of the graphic designer

It is important to trust the graphic designer with whom you work, however it is imperative before starting the design of the logo to have a briefing.
So here is a list of what I ask when I design a logo:
– What is your company (its name)
– What services do you sell?
– What image do you want to convey?
– What are your strengths?
…

Thus, a conversation around your brand image will be important to make the right choices.

As a general rule, it is customary to present 2 to 3 different leads so that you can make your choice. Back and forth will be done in order to make some adjustments (graphic and/or colour).

Creating a graphic charter

I am often contacted for the creation of a logo. However, a logo is necessarily accompanied by what is called a graphic charter. The graphic charter allows you to have a strong and unique brand identity. It consists of :
– Web and print colour codes (RGB / CMYK)
– The choice of typography
– Motifs
– What you can and cannot do with your logo
– Declination on goodies
– The use of your logo on letterheads, e-mail signatures and business cards.

It is imperative to follow this graphic charter to the letter to maintain your brand identity.

A logo for 300 euros?

As you will have understood, creating a logo is not simply a matter of scribbling letters… It involves a lot of work upstream: discussion with the client, research into what the competition is doing, graphic research and presentation of different ideas, creation of the graphic charter, and the use of the logo on different media. So keep in mind that when you ask for a logo you are asking for much more than that. For all these reasons, a serious graphic designer will never ask 300 euros for a logo.

You need a freelance graphic designer for the creation of your logo and your graphic charter? Do not hesitate to contact me in the contact section.

Client :

Alting’up

• Graphic design