Graphics and illustration for children

Graphic design and illustration for children

The Synlab laboratories contacted me because they needed to communicate better with children. Indeed, children and parents are very apprehensive about the blood test. They are afraid, anxious and especially do not know what will happen. So, in order to give a less anxiety-provoking atmosphere, I have created a whole range of illustrations so that children and parents can better understand the different stages of the blood test.

Communication through mascots

I am experienced in the field of youth communication and I know that the creation of fun and reassuring mascots will have an impact on the message to bring to children. So I naturally turned to the creation of little superhero characters. Children generally love animals, which is why I decided to use them.

Communication media for children

I proposed several ideas so that children would not be bored in the waiting room. I designed several goodies: stickers, badges, but also posters and a game book. I illustrated a huge poster to decorate the waiting room and to create a children’s area. On this poster I imagined several mini-games.

For this communication, we favoured a print communication because laboratories are not allowed to make advertisements, communication is very regulated. Communication on social networks and other digital channels is therefore prohibited. So all communication is internal. So to see my work (in real life) as an illustrator and graphic designer you will have to go to the Synlab laboratories for a little blood test 🙂

If you need to communicate with children, as a freelance graphic designer and illustrator specialising in children, I can meet your expectations. I invite you to contact me by mail or by phone in the contact section. Do not hesitate to send me your brief, I will be happy to contact you.

Client :
Synlab

• children's illustrations
• Communication
• Graphic design
• Illustration
• Mascot