The Babybel mascot

The Babybel mascot: advertising

A mascot plays a great role in communication because it gives a face to the brand and opens up the door for the audience to connect with it. It really personifies your brand and supports general tone and voice which is crucial for a branding strategy. I had to create a Babybel mascot as part of a competition, I chose to use vector graphics so that the designs would fit all advertising mediums, packaging, POS and websites.While another design was chosen I truly enjoyed the process of creating this mascot and want to share this work with you. 

I am very familiar with character creation design whether it is for a brand, a company or an agency. 

Here is another example of brand character I did for the SNCF.

Mascots in advertising

Brand mascots are all around us and I really encourage you to start creating your own. Why, you might ask. Because it will make your brand stand out from the competition. However, in a crowd full of mascots you will have to get creative to create an original customised mascot.

This is where I come in. Thanks to my experience I will help you design a unique mascot that will fit your company’s persona. 

Don’t hesitate to contact me to discuss your mascot or character illustration project, it will be my pleasure to guide and help you in this endeavour.

As competitors we were paid for the work we submitted. I only respond to paid projects. It is therefore not worth your time to contact me for unpaid projects. Thank you for your understanding.

Client :

Young & Rubicam Paris / Babybel.

• Mascot